Link Building Strategies That Work in 2021-2022

 - Today, I'm gonna show you exactly

how to get more views on your videos fast.

The secret, a new strategy called the sequel technique.

How to Get More Views on YouTube in 2021-2020 (NEW Method and Strategy)

I recently used the sequel technique to get 25,339 views

on one of my YouTube videos in about two weeks.

One of my subscribers also used

this strategy on one of his videos,

and that video now has over a million views.

And in this video, I'm gonna walk you

through the entire process, step by step.

Keep watching. (gentle music)

Last year, I saw something that blew my mind.

I was looking at where most of my YouTube views came from.

And even though I rank in the top three on YouTube

for popular keywords like, video SEO,

keyword research, and SEO tutorial,

I notice that most of my views

didn't come from YouTube search.

They came from suggested video, pow, mind blown.

In my case, 25% of my views came from search,

but 41% came from suggested video.

Now as a quick recap, suggested video is a section

on the right hand side of every video on YouTube,

or underneath the video if you're on a mobile device.

And if you can get your video

to appear as a suggested video,

you can get thousands or even millions of views.

And the best way to do that, the sequel technique.

In fact, when I used the sequel technique,

this video for my channel racked up

over 25,000 views in less than three weeks.

And even though my video is a few months old now,

views continue to roll in like clockwork.

And it's all thanks to the sequel technique.

In fact, 66% of the views on that video

have come from suggested video.

Which, as you'll see in a minute, is by design.

With that, it's time for me to show you

the entire step by step process.

Starting with step number one,

find a popular video in you niche.

Your first step is to find a video

in your industry with lots of views, why?

Remember, the goal of the sequel technique

is to show up as a suggested video.

And when you get your video

to appear next to a popular video,

lots of people will click over and watch your video.

The question is, how do you find

a popular video in your niche?

Here are two simple strategies that work great.

First, use YouTube search.

All you need to do is search for a keyword

that describes the video you wanna make.

Then, keep an eye out for a video in the search results

that already has lots of views.

For example, when I searched for improve Google rankings,

I noticed that this video had over 200,000 views, bingo.

You could also look at

your competitor's most popular videos.

Just head over to their channel, and hit videos.

Then, sort by most popular.

And just like that, you get a list

of their top preforming videos.

For example, remember Jeff Rose,

that guy I mentioned earlier?

As you might remember, Jeff used the sequel technique

to get over a million views on one of his videos.

Well, when Jeff looked at his competitor's

most popular videos, he found this one.

So, he went with that video for step number one.

Next, it's time for step number two,

create a bigger and better video, "the sequel".

So, now that you've found a popular video,

it's time to create something bigger and better.

Why is this important?

Well, awhile back, YouTube published

a little known research paper called,

Deep Neural Networks for YouTube Recommendations.

And this paper outlined how suggested video probably works.

As it turns out, YouTube focuses on

something called expected watch time.

Expected watch time is simple.

It's YouTube's best guess of how much time someone

will spend watching your video after they click on it.

And needless to say, YouTube promotes videos

that keep people on YouTube.

So, the higher your expected watch time, the better.

For example, let's say you just published

a video about cold brew coffee, let's call it video A.

And YouTube starts to show your video

in the suggested video sidebar.

Well, when people click over to your video,

they only watch it for 30 seconds, on average.

YouTube knows that when someone

clicks over to your video as a suggested video,

it's only gonna result in 30 seconds of watch time.

So, that video has an expected watch time of 30 seconds.

Now, let's see you create another video

about cold brew coffee, video B.

This time, people watch two minutes

of your video, on average.

That video has an expected watch time of two minutes,

four times more than video A.

And because video B has a higher expected watch time,

YouTube's gonna promote it in

the suggested video sidebar like crazy.

So, as you can see, to show up as a suggested video,

your video needs to keep people watching.

And to keep people watching, you video needs to be awesome.

That's where this step,

creating the sequel, comes into play.

With your sequel, you take the video

that you found in step number one, and make it better.

In other words, you want your sequel

to be more like Empire Strikes Back,

and less like Episode I.

Here's exactly how to do it.

First, create an awesome video intro.

Why is this so important?

Well, YouTube's data shows

that the first 15 seconds of your video is huge.

In fact, YouTube says that if you lose

someone's interest in the first 15 seconds,

they're gonna click away and watch something else.

Boring, next.

But if you grab their attention in this 15 second window,

they'll stick around.

The question, how do you create an awesome video intro?

An intro that's even better than

the video you found in step one.

I'll explain with an example.

Again, here's the video that I found

in the first step from this process.

This intro is actually pretty good,

but I knew that I could do a little bit better.

So, for my sequel, I started my video off

with something that would grab people's attention.

Specifically, I let people know that I was gonna

show them how to increase their Google rankings fast.

I also showed people real life proof

that my approach works.

And because my intro grabs people's attention,

they keep watching.

Next, create a longer video.

Last year, I analyzed over a million YouTube videos

to understand how YouTube's search engine worked.

And we found that long videos crush short videos.

Even though of study focused on YouTube's search,

the message is clear.

YouTube promotes videos that keep people on YouTube,

and longer videos do that best.

Plus, longer videos tend to have

a higher expected watch time.

For example, let's say

that your video is three minutes long.

Well, even if people watch 100% of your video,

which will never happen, your expected watch time will be,

at most, three minutes.

But let's say that your video is 10 minutes.

Even if people only watch half of your video,

your expected watch time is gonna be five minutes.

In my case, my competitor's video

was 10 minutes 48 seconds long.

So, I created a video that was a little bit longer

at 12 minutes, nine seconds.

Finally, it's time to add pattern interrupts to your video.

Pattern interrupts are super powerful.

In fact, I found that pattern interrupts

can dramatically increase your videos,

audience retention, and watch time.

So, what are pattern interrupts?

Pattern interrupts are something

that you add to your video to change things up.

A pattern interrupt can be a visual,

a camera angle change, a joke, music,

basically anything that's different

than the rest of your video.

For example, the video I found in the first step

didn't use a lot of pattern interrupts.

It was pretty much a static screen recording.

So, for my sequel, I used dozens of pattern interrupts.

I added visuals, I changed the camera angle,

I told stories, I even added

a handful of little funny things.

Well, at least they were funny to me.

How about another example?

Jeff Rose implemented all three of the tactics

from this step for his sequel video.

Jeff's intro grabbed people's attention.

His video was almost 18 minutes long.

And he used a ton of different pattern interrupts.

With that, let's move onto step number three,

optimize your video.

Finally, it's time to optimize your video.

Now, usually when you optimize a YouTube video,

you optimize it for SEO.

But with the sequel technique,

you're not trying to rank in YouTube search.

If you do, great, that's a bonus.

But it's not the main goal.

The main goal is to show up as

a suggested video next to a popular video.

For example, let's look at Jeff Rose's video again.

Like I mentioned earlier,

Jeff's video has over a million views.

But when you search for the keyword

passive income in YouTube,

his video doesn't even rank in the top three.

The vast majority of Jeff's million

plus views came from suggested video.

So, how you optimize your video for suggested video?

It's simple, copy your competitor's keywords.

In fact, YouTube's Creator Academy says

that when your video's metadata

matches the video someone's watching,

you're more likely to show up as a suggested video.

With that, here's exactly how to optimize

your video for suggested video.

First, say your keyword in your video, this is a big one.

You've probably noticed that YouTube

can understand what you say in your video.

It's not perfect, but in my experience,

they understand about 90 to 95%

of the words you say in a given video.

And when YouTube hears your target keyword in your video,

it helps them understand

that your video is about that topic.

For example, I noticed that this video

used the keyword improve your Google rankings

in the title and description.

So, I made sure to say that exact phrase in my video.

Next, you wanna use that same keyword,

or a variation of it, in your title.

For example, you can see that my video title

contains the keyword higher Google rankings,

which is a variation of improve Google rankings.

Now that you've optimized your title,

it's time to optimize your description.

Specifically, you wanna check out

your competitor's description,

and use the same keywords they use.

For example, I noticed that my competitor's description

used the terms SEO, improve Google rankings,

and search engine.

So, I sprinkled those same keywords

into my video description.

Finally, copy your competitor's tags.

To do this, you'll need to look at your competitor's tags

in the source code of the page,

or use a tool like TubeBuddy or vidIQ.

Then, just use a few of these tags in your video.

For example, I used as many tags as I could

for my competitor's video in my video.

And because my video's title description

and tags matched this popular video so well,

I consistently show up as

a suggested video next to that video.

In fact, YouTube even promotes

my video as Up next, which means,

it automatically plays after people watch that video.

Now, before I end today's video,

I have a quick bonus step for you.

Which is to increase your suggested video CTR.

As you just saw, suggested video

is a powerful way to get more YouTube views.

But what if there was a way to double,

triple, or even quadruple the amount

of views that you get from suggested video?

Well, there is, and it's improving your CTR.

You might've heard of CTR before.

If not, CTR stands for click through rate.

And it simply means, of all the people that see your video,

how many actually click on it?

And needless to say, the higher CTR,

the more views you'll get.

For example, let's say that your video

shows up next to a popular video as a suggested video,

and 5% of the people watching

that popular video click over to your video.

That's great, but if you could increase your CTR to 10%,

you'll double your views

without needing to do anything else.

With that, here's exactly how to do it.

First, log out of YouTube,

or open an incognito window in Chrome.

That way, your viewing history won't effect what you see.

Next, visit the popular video you wanna show up next to.

And take a look at the thumbnails

in the suggested video sidebar.

Finally, create a thumbnail

that's different from those thumbnails.

For example, I noticed that most of the suggested videos

next to this video use the same colors,

red, orange, and white.

So, I made the main color of my thumbnail green.

That way, it really stands out.

I also realized that most of the thumbnails

didn't show anyone's face.

Instead, they use mostly texts, screenshots, and visuals.

Now, I knew that there were studies

out there that found thumbnails

with human faces get clicked on the most.

So, I made sure to include a shot

of me from the video in my thumbnail.

In the end, as you can see here,

I have a thumbnail that really stands out.

And because it stands out, it has a super high CTR.

And thanks to that high CTR,

my video gets thousands of extra views every single month,

views that I wouldn't get if my thumbnail blended in.

Okay, so that's it for the sequel technique.

And I hope this video helps show you

how to get more views on YouTube.

And if you learned some cool new stuff from today's video,

make sure to subscribe to my YouTube channel right now.

Just click on the subscribe button below this video.

Also, if you want exclusive SEO techniques

that I only share with subscribers,

head over to Backlinko.com.

And hop on the newsletter, it's free.

Now, it's your turn.

Which of the strategies

from today's video are you gonna try first?

Are you gonna start using pattern interrupts?

Or maybe you're ready to increase your CTR.

Either way, let me know by leaving

a comment below right now.

(groans) All right, say what?

No, I'm good, I'm good.

'Cause I'm kind of Mister Burns a little bit.

Okay, practice.

We prayed to the wireless microphone god.

It's loud as hell.

So, I'm gonna go like, pow!